Celebrities share urgent message about coronavirus for the British Asian communities

Celebrities including Sanjeev Bhaskar, Meera Syal, Anita Rani, Shahid Afridi, Gurinder Chadha and Naughty Boy have teamed up to film a new coronavirus advice video aimed at reaching the British Asian community, following the disproportionate impact of the virus across all BAME communities in the UK. Recent reports and statistics have shown a higher % of people from ethnic minority backgrounds have contracted the virus and are losing their lives to the global pandemic.

Adil Ray, Actor & Broadcaster and one of the organisers of the video said "We all felt that we had to do something during these unprecedented times. It is evident that some of the advice and messages are not getting to some communities when they need it most. We hope that we can make even just a small difference."

A report by the Intensive Care National Audit and Research Centre on the first 3,883 critically ill coronavirus patients found that more than a third were non-white (33.6 per cent), whilst BAME groups form just 18 per cent of the UK population.

Please view and share the video here: 
https://youtu.be/2cvzGw2VWPA

The health advice given in the video was developed in conjunction with Public Health England advice and Dr Sam Everington, Chair of Tower Hamlets CCG.

The video features:
Nitin Ganatra, Actor
Sanjeev Bhaskar OBE, Actor
Meera Syal CBE, Actress
Ameet Chana, Actor & Director
Adil Ray OBE, Actor, Writer, Broadcaster
Saira Khan, Actress & Businesswoman
Shivani Ghai, Actress
Naughty Boy, Music Producer
Abdullah Afzal, Actor
Ranvir Singh, Broadcaster
Gurinder Chadha OBE, Director
Jassa Alhuwalia, Actor, Writer & Filmmaker
Shahid Afridi, Cricketer
Nina Wadia, Actress
Anoushka Shankar, Musician
Bhavna Limbachia, Actress
Shin, Singer
Anita Rani, Presenter

The campaign is also supported by the following celebrities, who will feature in future videos:
Konnie Huq, Presenter
Mehwish Hayat, Actress
Hardeep Singh Kohli, Broadcaster
Krupa Pattani. Actress
Shobu Kapoor, Actress
Sonali Shah, Presenter
Wasim Akram, Cricketer
Wasim Khan MBE. CEO, Pakistan Cricket Board
Adil Rashid, Cricketer,
Archie Panjabi, Actress
Parminder Nagra, Actress
Nikki Bedi, Broadcaster
Nikesh Shukla, Writer
Satnam Rana, Broadcaster
Nitin Sawhney CBE, Musician and Composer.
Lisa Aziz, Broadcaster
Channi Singh, Singer, Producer, Music Director

The video was covered on ITV News at 10, Metro and other major media outlets.

For more information please contact samir@wearemediahive.com