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Celebrities including Sanjeev Bhaskar, Meera Syal, Anita Rani, Shahid Afridi, Gurinder Chadha and Naughty Boy have teamed up to film a new coronavirus advice video aimed at reaching the British Asian community, following the disproportionate impact of the virus across all BAME communities in the UK. Recent reports and statistics have shown a higher % of people from ethnic minority backgrounds have contracted the virus and are losing their lives to the global pandemic. Adil Ray, Actor & Broadcaster and one of the organisers of the video said "We all felt that we had to do something during these unprecedented times. It is evident that some of the advice and messages are not getting to some communities when they need it most. We hope that we can make even just a small difference." A report by the Intensive Care National Audit and Research Centre on the first 3,883 critically ill coronavirus patients found that more than a third were non-white (33.6 per cent), whilst BAME groups form just 18 per cent of the UK population. Please view and share the video here: https://youtu.be/2cvzGw2VWPA The health advice given in the video was developed in conjunction with Public Health England advice and Dr Sam Everington, Chair of Tower Hamlets CCG. The video features: Nitin Ganatra, Actor Sanjeev Bhaskar OBE, Actor Meera Syal CBE, Actress Ameet Chana, Actor & Director Adil Ray OBE, Actor, Writer, Broadcaster Saira Khan, Actress & Businesswoman Shivani Ghai, Actress Naughty Boy, Music Producer Abdullah Afzal, Actor Ranvir Singh, Broadcaster Gurinder Chadha OBE, Director Jassa Alhuwalia, Actor, Writer & Filmmaker Shahid Afridi, Cricketer Nina Wadia, Actress Anoushka Shankar, Musician Bhavna Limbachia, Actress Shin, Singer Anita Rani, Presenter The campaign is also supported by the following celebrities, who will feature in future videos: Konnie Huq, Presenter Mehwish Hayat, Actress Hardeep Singh Kohli, Broadcaster Krupa Pattani. Actress Shobu Kapoor, Actress Sonali Shah, Presenter Wasim Akram, Cricketer Wasim Khan MBE. CEO, Pakistan Cricket Board Adil Rashid, Cricketer, Archie Panjabi, Actress Parminder Nagra, Actress Nikki Bedi, Broadcaster Nikesh Shukla, Writer Satnam Rana, Broadcaster Nitin Sawhney CBE, Musician and Composer. Lisa Aziz, Broadcaster Channi Singh, Singer, Producer, Music Director The video was covered on ITV News at 10, Metro and other major media outlets. For more information please contact [email protected]
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