Some of the UK's leading British Muslim social media stars have teamed up with Tower Hamlets Homes to share an important message for young Muslims to spend #EidAtHome this year. Watch and share the video - https://youtu.be/Hp4ibe_NqaA

Featuring a host of popular names including Mistah Islah, Super Saf, Smash Bengali, Aatif Nawaz, Mumzy Stranger, Nish, Ikram Abdi, Nadia Ali, Ezzakins, Ramzan Miah, Fatiha Rouf, Zoha Rahman and more

Youtube star and actor Mistah Islah says: "A lot of content creators and influencers have young people that look up to them and take their advice, so I gathered as many of my fellow creatives as I could to deliver this message with me to encourage everyone to stay home for Eid, be safe and protect those nearest and dearest to them. This Eid will be different for many but we want to wish everyone a joyous occasion and Eid Mubarak."

To download the video for broadcast and social media please click here

Please watch and share a new Coronavirus advice message to the British Asian community as a follow up to the previous videos. Featuring a new set of faces who are all lending their support and voices to ensure that British Asian communities in the UK are kept well informed of the current public health guidelines.

The new video features Great British Bake Off winner Nadiya Hussain, comedian Paul Chowdhry, musician Nitin Sawhney, actresses Parminder Nagra and Archie Panjabi, cricketers Wasim Akram and Ravi Bopara and presenters Mehreen Baig and Sonali Shah amongst others. (Full list below)

“This awful virus impacts us all. I just felt that I had to do something. I really hope we can make a small difference and help everyone in these challenging times.” says Nadiya Hussain, Chef & Presenter.

Please view and share the latest video here:
https://www.youtube.com/watch?v=hRvUmjCfYVc

Well known Muslim celebrities and influencers have come together to front a new Coronavirus advice video around Ramadan. The video features several prominent British personalities such as Riz Ahmed, Mehdi Hasan, Konnie Huq, Naughty Boy, Mehreen Baig, Tez Ilyas and Sadiq Khan, the Mayor of London. 

The #RamadanAtHome campaign, in conjunction with the Mayor of London, encourages British Muslims to adhere to the government guidelines whilst observing Ramadan this year. The key messages are to stay at home, pray from home and to break fast, share Iftar at home in order to protect our NHS and save lives.

The video features:
Riz Ahmed, Award winning Actor, singer and songwriter
Mehreen Baig, TV Presenter
Raja Bahdwhal, Firefighter
Mehdi Hasan, Journalist
Asad Ahmad, BBC News reader
Nesrine Dally, Thai Boxer
Sadiq Khan, Mayor of London
Islah Abdur-Rahman, Actor and screen writer
Humza Arshad, YouTube Ambassador
Naughty Boy, Music Producer and Songwriter
Tez Ilyas, Comedian
Haytham Tamim, Imam
Dr Naveed Ahmed, GP
Konnie Huq, TV Presenter
Myriam Francois, Journalist
Tanya Muneera Williams, Poet
Mohammed Mohammed, Poet
Mariah Idrissi, Model
Naz Shah, MP
Baroness Sayeeda Warsi, Peer
Asma Khan, TV Chef
Nadir Nadhi, Social Media Influencer
Dr Asma Hussain
Rakin Fetuga, Imam
Imam Mohammed Mahmoud, Hero Imam from Finsbury Park
Hussain Manawer, Poet, song and screen writer

The video also includes several front line staff from the NHS, London Met and the London Ambulance Service.

The video has featured on several news channels as part of Ramadan coverage, including ITV News with comedian Tez Ilyas a guest on the programme

Celebrities including Sanjeev Bhaskar, Meera Syal, Anita Rani, Shahid Afridi, Gurinder Chadha and Naughty Boy have teamed up to film a new coronavirus advice video aimed at reaching the British Asian community, following the disproportionate impact of the virus across all BAME communities in the UK. Recent reports and statistics have shown a higher % of people from ethnic minority backgrounds have contracted the virus and are losing their lives to the global pandemic.

Adil Ray, Actor & Broadcaster and one of the organisers of the video said "We all felt that we had to do something during these unprecedented times. It is evident that some of the advice and messages are not getting to some communities when they need it most. We hope that we can make even just a small difference."

A report by the Intensive Care National Audit and Research Centre on the first 3,883 critically ill coronavirus patients found that more than a third were non-white (33.6 per cent), whilst BAME groups form just 18 per cent of the UK population.

Please view and share the video here: 
https://youtu.be/2cvzGw2VWPA

The health advice given in the video was developed in conjunction with Public Health England advice and Dr Sam Everington, Chair of Tower Hamlets CCG.

The video features:
Nitin Ganatra, Actor
Sanjeev Bhaskar OBE, Actor
Meera Syal CBE, Actress
Ameet Chana, Actor & Director
Adil Ray OBE, Actor, Writer, Broadcaster
Saira Khan, Actress & Businesswoman
Shivani Ghai, Actress
Naughty Boy, Music Producer
Abdullah Afzal, Actor
Ranvir Singh, Broadcaster
Gurinder Chadha OBE, Director
Jassa Alhuwalia, Actor, Writer & Filmmaker
Shahid Afridi, Cricketer
Nina Wadia, Actress
Anoushka Shankar, Musician
Bhavna Limbachia, Actress
Shin, Singer
Anita Rani, Presenter

The campaign is also supported by the following celebrities, who will feature in future videos:
Konnie Huq, Presenter
Mehwish Hayat, Actress
Hardeep Singh Kohli, Broadcaster
Krupa Pattani. Actress
Shobu Kapoor, Actress
Sonali Shah, Presenter
Wasim Akram, Cricketer
Wasim Khan MBE. CEO, Pakistan Cricket Board
Adil Rashid, Cricketer,
Archie Panjabi, Actress
Parminder Nagra, Actress
Nikki Bedi, Broadcaster
Nikesh Shukla, Writer
Satnam Rana, Broadcaster
Nitin Sawhney CBE, Musician and Composer.
Lisa Aziz, Broadcaster
Channi Singh, Singer, Producer, Music Director

The video was covered on ITV News at 10, Metro and other major media outlets.

For more information please contact samir@wearemediahive.com