Fast For A Day was a campaign conceptualised, created and coordinated by Media Hive in 2018 during the Islamic month of Ramadan for Barnardo's, the UK's largest children's charity. The campaign saw some of the UK's most recognised British Asian personalities and influencers, of all religions, fast for one day and observe Ramadan, sharing their unique experiences throughout the day on social media. Ramadan is an extremely charitable month and the campaign highlighted the work of Barnardo's for children all over the country.